Case study · AiApply
60k+ views from a single product-category video
AiApply helps job seekers write resumes and applications with AI. We made a video aimed at people actively searching for an AI resume builder, the moment they're choosing a tool.
- 60k+
- Views on one video
- 2:56
- Runtime, built for a fast decision
The opportunity
People searching for an AI resume builder or how to beat applicant tracking systems are already looking for a product like AiApply. A video that answers that search well can show the product doing the job in front of a buyer who's ready to try it.
What we did
- Targeted product-category and problem searches like “AI resume builder” and “beat the ATS”.
- Scripted a short, direct video that shows the outcome first, then the product delivering it.
- Designed a bold, high-contrast thumbnail to win the click in search and suggested feeds.
The result
The video has passed 60k views and keeps putting AiApply in front of job seekers at the point they're choosing a tool.
Videos from this project
Watch on YouTube ↗AiApply · Product-led search video
This AI Resume Builder will get you HIRED | Beat the ATS
Category search. Job seekers looking for an AI resume tool are already close to choosing one.
60k+ views