Tapeflux

Turn YouTube into a customer acquisition channel.

We help SaaS and developer-tool companies find the topics their buyers care about, turn them into videos worth watching, and grow through YouTube.

Comparisons, product demos, technical tutorials, integrations and YouTube-native content.

First Script Guarantee: approve the direction before we move into production.

A selection of YouTube thumbnails designed by Tapeflux

Trusted by SaaS teams at

SellerAiderMagicflowLeadsieaiApply
40k+
YouTube views in SellerAider's first two months
Page 1
of Google's video results for several of SellerAider's key terms
60k+
views on a single product-category video for AiApply

Videos built around what buyers search for.

See all work →
This AI Resume Builder will get you HIRED | Beat the ATSWatch on YouTube ↗

AiApply · Product-led search video

This AI Resume Builder will get you HIRED | Beat the ATS

Category search. Job seekers looking for an AI resume tool are already close to choosing one.

60k+ views

I make £1k/month on Vinted | How to make sales on VintedWatch on YouTube ↗

SellerAider · Search-led tutorial

I make £1k/month on Vinted | How to make sales on Vinted

“How to sell on Vinted” searches from resellers, the people SellerAider's tools are built for.

25k+ views · ranks in Google video results

Mercari vs eBay: Where to Sell On?Watch on YouTube ↗

SellerAider · Comparison video

Mercari vs eBay: Where to Sell On?

Comparison search. Sellers deciding between marketplaces, where crosslisting to both is the answer.

13k+ views

Magicflow: Beginner's GuideWatch on YouTube ↗

Magicflow · Product walkthrough

Magicflow: Beginner's Guide

Activation. A walkthrough that helps new users get value from the product faster.

Used in Magicflow's onboarding flow

Built for software

From SaaS explainers to technical API tutorials.

Tapeflux works with software products across the spectrum, from simple SaaS tools to APIs, SDKs and developer infrastructure. We turn product knowledge, documentation and buyer questions into useful YouTube content.

  • Comparisons & alternatives
  • Product walkthroughs
  • Technical tutorials
  • API & integration guides
  • YouTube-native content

You record. We do the rest.

On YouTube Growth, your team approves the scripts and records about once a month, whether the video is a product comparison or an API tutorial. Everything else is handled by us.

  1. 1

    Research & strategy

    We map the searches your buyers make on Google and YouTube and build a 90-day plan around them.

  2. 2

    Script

    We turn your docs, APIs, SDKs, integrations, blogs, webinars and product knowledge into scripts and tutorials.

  3. 3

    ApprovalYour team

    You review each script, including anything technical, before it’s recorded. Your first script is covered by the Tapeflux First Script Guarantee.

  4. 4

    RecordingYour team

    One session a month. Scripts and shot list are ready, so it's reading, not improvising.

  5. 5

    Editing & packaging

    We handle editing, thumbnails, titles and descriptions, and deliver publish-ready videos.

  6. 6

    Publish & learn

    We help publish, track what drives traffic and sign-ups, and feed it into the next plan.

SellerAider

40k+ views in two months, and SellerAider on page 1 of Google for the searches its buyers make.

SellerAider's YouTube video ranking in Google's video results

SellerAider’s video in Google’s video results for a Vinted selling query.

SellerAider sells crosslisting and automation tools to online resellers. It already ranked in written search, but Google was showing YouTube videos alongside the written results, and none of them were SellerAider’s.

We built a plan around the questions resellers ask right before they need SellerAider: which marketplace to sell on, how to make more sales, how to avoid scams. Every script introduces the product where it genuinely solves the viewer’s problem.

Read the full case study →
15k+
views added every month after launch
>50%
of viewers still watching at the end of most videos
25k+
views on one video, still compounding since Feb 2024

Strategy first. Videos second.

We aren’t selling videos. We’re deciding which videos are actually worth making.

Most YouTube agencies start with ideas. We start with demand. Every video in your 90-day plan earns its place on four inputs.

Bottom-of-funnel search comes first: comparisons, alternatives and problems your product solves. But every niche is different, and where it makes sense we’ll mix in timely or trend-led videos to grow reach.

01
Search demand
Keyword research across Google and YouTube, so every video targets questions people are already asking.
02
Buyer intent
We weight topics by how close the searcher is to buying: comparisons, alternatives, how-tos your product solves.
03
Competitor research
What's ranking for your category, where the existing videos are weak, and where nobody has shown up yet.
04
YouTube-native opportunities
Formats and angles that work on YouTube specifically, not blog posts read to camera.

Different videos do different jobs.

Search

Capture existing demand.

  • Best [category] tools
  • Alternatives
  • Comparisons
Product education

Help buyers and users understand the product.

  • Walkthroughs
  • Tutorials
  • Use cases
Technical education

Turn docs and workflows into developer-facing content.

  • API tutorials
  • SDK setup
  • Integrations
  • Technical workflows
YouTube-native

Reach people before they’re actively searching.

  • Experiments
  • Industry breakdowns
  • Case studies
  • Proprietary data

One specialist partner instead of a new team.

Doing YouTube properly in-house means coordinating strategy, search research, scripting, editing, thumbnails and publishing before you even know whether the channel works.

Tapeflux gives you the full team for an initial 90-day engagement. If YouTube proves itself, continue with us month-to-month or take the system in-house.

Doing it in-houseWith Tapeflux Growth
  • A strategist who understands YouTube and searchIncluded
  • SEO research across Google and YouTubeIncluded
  • A scriptwriter who can learn your product and its docsIncluded
  • A video editorIncluded
  • A thumbnail designerIncluded
  • Publishing supportIncluded
  • Ongoing performance iterationIncluded
“They really understood my app without me having to do loads of explaining. Super great, low-touch and high-quality experience.”
Michael, Magicflow
“A slick, professional video showcasing our premium features. It’s going straight on our paywall. Quick to respond and easy to work with.”
Matt, CVEngineer

Choose how much of YouTube you want us to solve.

Already have a production team? Start with the strategy. Want us to run the channel? Use Tapeflux Growth. Want to show up on other channels too? Add Distribution.

YouTube Growth

Most Popular

$3,500/month

3 month engagement, billed monthly

You have the expertise. We run the content machine.

For software companies that want YouTube handled end-to-end without building an internal strategy, writing, editing and thumbnail team.

  • 2 publish-ready videos per month
  • 90-day content strategy
  • Search + competitor research
  • Topic selection
  • Scriptwriting
  • Editing
  • Thumbnail design
  • Titles + descriptions
  • Publishing support
  • Performance review + iteration

Videos can include comparisons, tutorials, product demos, API/integration walkthroughs and YouTube-native formats.

Best for: teams that want a specialist partner to run YouTube.

Grow With YouTubeFirst Script GuaranteeIf we can't get your first script to a direction you're confident in after one rewrite, we'll refund your first payment before production begins.

Your team typically records once per month. We handle everything before and after.

YouTube Strategy

$3,000

One-time

You have the team. We tell you what to make.

For software teams with internal production resources that need the research, positioning and content roadmap.

  • Google + YouTube search research
  • Competitor and channel gap analysis
  • 90-day YouTube strategy
  • 10 prioritized video opportunities
  • Bottom-of-funnel search opportunities
  • Recommended titles, hooks and angles
  • Thumbnail direction for priority videos
  • Publishing roadmap
  • Strategy document + walkthrough

Best for: teams that can execute internally.

Get Your YouTube Strategy

If you move into YouTube Growth shortly afterward, the Strategy fee can be applied toward the initial engagement.

YouTube Distribution

Custom

Creator fees paid separately

Get onto channels you don’t own.

We identify relevant YouTube creators and existing videos in your category, handle the outreach and coordinate placements that put your product in front of high-intent audiences.

  • Creator and channel research
  • Evergreen video opportunity research
  • Outreach
  • Negotiation
  • Sponsorship / affiliate deal structuring
  • Product briefs and talking points
  • Scripts or briefs where useful
  • Placement coordination
  • Tracking and reporting

Best for: companies that want distribution beyond their own channel.

Plan a Distribution Campaign

Available standalone or alongside YouTube Growth.

Plan it. Grow it. Distribute it.

Start with the part you need. Combine them as your YouTube presence grows.

Strategy
Know what your company should publish.
Growth
Have Tapeflux run the channel end-to-end.
Distribution
Get featured on YouTube channels you don’t own.

The First Script Guarantee

You shouldn’t have to gamble on a new content partner.

Before we produce your first video, you’ll see exactly how we understand your product, audience and YouTube opportunity.

Strategy first. Videos second. We prove we understand what you’re trying to say before we spend time producing it.

  1. 01

    Research

    We research your product, audience, competitors and the opportunity for the first video.

  2. 02

    First script

    We deliver the topic, title direction, creative approach and complete first script.

  3. 03

    You review

    If the first version misses the mark, we’ll rewrite it once based on your feedback.

  4. 04

    Production begins

    Once you’re confident in the direction, we move into recording and production.

Still not confident after the rewrite?

We’ll refund your first payment and end the engagement before production begins.

The guarantee applies to the first video’s strategy and script stage. Once the script is approved or production begins, the standard engagement terms apply.

YouTube Distribution

Show up on channels you don’t own.

Your own channel is only one place buyers research software. We find YouTube creators and evergreen videos already reaching people in your category, then handle the outreach, negotiation and campaign coordination.

  1. 01

    Find the right channels

    We identify creators and existing videos whose audience, content and search visibility match your buyers.

  2. 02

    Handle the outreach

    We contact creators, negotiate the collaboration and structure sponsorship, affiliate or hybrid deals.

  3. 03

    Make the video easy to create

    We provide product access, research, briefs, talking points and scripts where useful.

  4. 04

    Track the distribution

    We coordinate the placement, links and attribution so you can see which creators actually send traffic and customers.

Build your own YouTube presence, and show up on the channels your buyers already trust.

Plan a Distribution Campaign

YouTube Distribution is available as a standalone campaign or alongside YouTube Growth.

For developer tools

Your docs are already full of video ideas.

APIs, SDKs and developer platforms often have dozens of valuable tutorials hidden inside documentation and integration guides. We identify the workflows worth turning into video and handle the research, scripting, packaging and production.

Explore Tapeflux for DevTools →

Example titles

  • How to build an AI agent with [Product]
  • How to connect [Product] to LangChain
  • [Product] vs [Competitor]
  • [Product] Python tutorial
  • Best API for [use case]

Illustrative title formats, not client work.

FAQ

Common questions

What's the difference between YouTube Strategy and YouTube Growth?+

YouTube Strategy is for teams that already have the people to produce videos but need to know what to make. YouTube Growth includes the strategy plus ongoing scripting, editing, thumbnails, publishing support and performance iteration.

Do we have to commit long term?+

YouTube Growth starts with a defined 90-day engagement ($10,500, billed at $3,500/month) so we have enough time to research the market, publish consistently and learn from the first videos. After the initial 90 days, continue month-to-month or take the system in-house.

What if I don't like the first script?+

You don't have to commit blindly. We research your product and write the first video's script before production begins. If the first version misses the mark, we'll rewrite it once based on your feedback. If you're still not confident that we understand your product, audience or direction after that rewrite, we'll refund your first payment and end the engagement before production starts.

Does the guarantee apply to video performance?+

No. We can't responsibly guarantee views, rankings, leads or revenue because those outcomes depend on factors outside our control. The First Script Guarantee is designed to remove the biggest early-stage risk: whether Tapeflux understands your product and can turn that understanding into a strong video direction.

When does the First Script Guarantee end?+

The guarantee applies until the first script is approved or production begins. Once you approve the direction and ask us to move into recording or production, the standard engagement terms apply.

Can we buy Strategy first?+

Yes. Strategy is a standalone engagement. If you decide you'd rather have Tapeflux execute the plan, you can move into YouTube Growth afterward.

How much do we need to record?+

On YouTube Growth, one recording session a month covers both videos. We send finished scripts and a simple shot list in advance, so your spokesperson reads from a prepared script rather than improvising. Screen recordings and product footage can be captured separately by anyone on the team.

Who should be on camera?+

Usually a founder, product lead, engineer or subject-matter expert, someone your buyers would trust on the topic. They don't need to be a natural presenter; the scripts and editing do a lot of the work. If nobody on your team wants to be on camera, we can source a presenter.

How are topics chosen?+

We combine Google and YouTube search data, buyer intent, competitor research and YouTube-native opportunities. Bottom-of-funnel searches, the ones made by people comparing or choosing a tool, come first. The mix varies by niche and can include timely, trend-led videos where they make sense.

Can you produce technical tutorials for APIs and developer tools?+

Yes. We work from documentation, SDKs, integrations and product workflows to create technically accurate tutorials, demos and search-led videos. Tapeflux has software-development experience, and your engineers or DevRel team can review technical accuracy before publishing.

Can Distribution be purchased separately?+

Yes. YouTube Distribution can run as a standalone campaign or alongside your own-channel work.

How quickly can we start?+

After the call, we start with research and your 90-day strategy, then move straight into the first scripts. Book a call and we'll give you a concrete timeline based on current availability.

Can you publish the videos for us?+

Yes. Publishing support is included in YouTube Growth. With channel access we'll upload and schedule with the thumbnail, title and description in place, or we can hand over ready-to-upload files if you prefer to publish yourself.

What happens after the initial 90 days?+

We review what is driving views, search visibility, traffic and sign-ups. From there, continue month-to-month, increase output, or take the system in-house.

Work with SaaS clients?

SEO, GEO and growth agencies can partner with Tapeflux to add YouTube without building an internal video team.

Explore Partnerships →

Make YouTube a channel that brings in customers.

Book a call. We'll look at your market, identify the YouTube opportunities we'd go after first, and recommend whether you need Strategy, Growth, Distribution, or a combination.

Start with the First Script Guarantee. We’ll prove we understand your product before production begins.