Turning reselling searches into a second acquisition channel

The company

SellerAider builds crosslisting and automation tools for online resellers on Vinted, eBay, Depop, Mercari and other marketplaces. Its buyers are sellers trying to list faster and sell more.

The opportunity

SellerAider had strong written search authority for reselling topics, but no presence in video results. The same searches that brought readers to the blog were showing YouTube videos alongside the written results on Google, and none of them were SellerAider's.

What we did

• Keyword research across Google and YouTube to find reselling topics with real search volume and a natural link to SellerAider's product.
• Prioritized searches made by sellers close to a decision, such as which marketplace to use, how to make more sales, and how to avoid scams.
• Wrote scripts designed for retention, with the product introduced where it actually solves the viewer's problem.
• Chose a presenter from SellerAider's core demographic and designed each set to feel authentic to resellers.
• Handled editing, thumbnails, titles and descriptions so every video was ready to publish.

The result

The channel reached 40k+ views in its first two months and kept adding 15k+ views a month. Several videos now rank on the first page of Google for key reselling terms, which puts SellerAider in front of buyers on both YouTube and Google from the same piece of content.

Because the videos target evergreen searches, they keep compounding. The Vinted video shown above was published in February 2024 and has since passed 25k views.